All eyes on EuroShop ’20 @ Dusseldorf

All eyes on EuroShop ’20 @ Dusseldorf

EuroShop will be held from February 16 to 20, 2020. Held every 3 years on the grounds of Messe Düsseldorf, the fair covers 8 different dimensions, viz, Shop Fitting & Store Design/ POP Marketing, Retail Marketing, Lighting, Visual Merchandising, Food Tech & Energy Management, Expo & Event Marketing, Retail Technology/EuroCIS, Food Service Equipment.

The last edition of Euroshop held in 2017 presented itself for the first time with a new concept: 7 dimensions of experience. With 2,368 exhibitors on 127,000 sqm of net space and over 113,000 visitors from all over the world, EuroShop achieved the best result in its 50-year history.

Expressing views about business in 2020, Niko Stammel, Managing Director of Textilhaus Stammel (Clothing Apparel Store Stammel) and Professor Frank Ohle, CEO of the STI Group said that revived after the slump, business once again looks optimistically into the future. Some trends are already highly debated: Society is getting ever older, green awareness is increasing, national wealth is distributed more unequally and the middle class is shrinking.

The experts say that businesses need to adapt to the needs of older people. Although it is often talked about, it still is not a reality everywhere in retail.

Wide aisles, good lighting and larger signs do not just provide a good overview for older people. This is important, since stores targeted toward senior citizens have a hard time, because after all we all want to get older, but nobody wants to be considered being old. Older people are turning into an ever important target group, because they have more buying power than ever before in European history.

Admittedly, this wealth is very unequally distributed: Tourism for luxury cruises is booming and so are low-cost soup kitchens for the poor.

Moreover, green has been booming in business for many years now. The cooling chain is becoming more environmentally conscious with new coolant solutions and cooling trucks with alternative actuation. Whole food products even made it onto the shelves of discounters across the board. Yet retailers will need to invest in the trust of consumers. If anything, the multitude of organic logos is causing confusion.

New technology could help retailers to better document the supply chain. By means of RFID, you could trace back individual batches and quickly withdraw them from circulation during product recalls.

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