Focusing strongly on Indian market which now largely comprises young population, Amazon is making all out efforts to lure another 100 million new users to shop online and thereby facilitate small businesses to seize opportunities in online market.
Amazon has been in India for the last five years and facing tough competition from Indian origin ecommerce players such as Flipkart. Amazon is said to be having over 3,00,000 sellers on its Indian platform.
Thus the company’s efforts are aimed at strengthening its offerings and helping Indian small and medium scale industries become global brands. Amazon has been investing in areas like empowering SMEs with skills to expand the selection of products on its platform, adding value to products and services for delighting customers, and building infrastructure through warehouses, etc.
The e-commerce sector in India has been growing at a phenomenal rate, backed by luring discounts, convenience of doorstep delivery, easy returns and availability of payment options. A recent suggest that the e-commerce is poised to touch USD 200 billion within the next one decade.
Amazong is having over 170 million products listed across hundreds of categories. Of these, 40 million are said to be eligible as prime products. For Amazon, India accounted for the highest number of Prime members in a debut year, growing the fastest among the 13 countries where Amazon Prime is available. Amazon in India plans continue to invest in building technology and infrastructure to make its services more accessible to customers, apart from ensuring that its platform is accessible to all. These investments have been directed towards building warehouses, strengthening logistics and increasing product assortment.