Creating interactive experiences is the key to hold consumer’s attention in today’s digital age. However, the best of on-ground and digital campaigns may not work if brand managers, advertisers and marketers use only the traditional forms of media. To redefine the customer touchpoints, it is important to have access to an array of new age solutions. Bringing the perfect mix of traditional and modern marketing concepts under one roof, Media Expo is back for its 41st edition in the nation’s capital.
Held from 22 – 24 September 2017 at Pragati Maidan in New Delhi, over 170 brands will present campaign enhancing solutions to create a lasting impact on their audience. Among these are industry’s biggest players including Apsom Technologies, Apollo Polyvinyl, Avery Dennison, Britomatics, Colourjet, Daksh Enterprises, Fujifilm, Gogia Print-o-grafix, HP Latex, JN Arora, Mimaki, Negi Sign Systems, Sun-sign Tec, Welni International and many more.
Apart from the big industry players, new companies continue to see Media Expo as a preferred platform to showcase their solutions. First-time participants at the fair Mr Rajiv Manchanda, Managing Director, Mac Media Expositions shared: “We heard a lot of positive reviews about the show and felt it would be a good platform for a new company like us to interact directly with the key customers. It would surely be a right medium to display our skills, product scopes and grow our brand awareness.”
The platform will also stage international exhibitor groups from China, Korea, Russia and Taiwan which occupy over 20% of the exhibition space. Keeping innovation at the forefront, many companies will be launching new products which will be of special interest to the visitors. Some of the highlights include:
- Launch of fiber laser metal cutting and marking machine by Atcore Tech Solutions
- Aesthetically designed acrylic LED letters with superior crack resistance for long lasting usage by Gogia Print-O-Grafix
- Mccal coloured vinyl for backlit signage and Meanwell LED power supply by Sun Sign & Technologies
- Latest advancements in LED printers and samples of Reggiani soft signs by Arrow Digital Pvt Ltd
Besides, visitors can also look forward to green solutions such as non-adhesive environment friendly fabrics, eco-solvent printers, self-adhesive fabrics, eco-friendly wall papers, die-less digital finishing, digital heat transfer technologies for garment application, 100% aqueous non-polluting print technology as well as breathable, washable, fire retardant, dry-strippable, bio-degradable fabrics. Eco-friendly fabrics that are compatible with eco-solvent, UV & Latex and direct dye sublimation machines will also be showcased at the fair.
Gearing up to showcase their recently launched MPI 3800 architectural wall film at the fair, Mr Shamrendra Kumar, Business Head – Graphics, Avery Dennison India Pvt Ltd (South Asia and E & W Africa) shared: “With the launch of our latest product Avery Dennison MPI 3800, this event comes at the right time. It is the best opportunity for us to present solutions to our customers in printing, advertising and signage industries. We are confident to gain great mileage and exposure through this event.”
Organised by Messe Frankfurt Trade Fairs India Pvt Ltd, Media Expo Delhi is a key business event for trade professionals, marketers, advertising and corporate professionals planning their 2017-18 advertising spends.
For more information, please visit www.themediaexpo.com
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).