Samsung Electronics opened the world’s largest mobile experience centre at Opera House on Brigade Road in Bengaluru. The largest mobile experience centre in the world has been opened in India less than two months after Samsung inaugurated the world’s largest mobile factory in Noida in July this year, reinforcing the Company’s commitment to India.
The 33,000 sq ft standalone property, which during the British era hosted plays and Operas, has been restored over two years and its facade continues to don its magnificent original look and feel. On the inside, a modern experiential space has been developed with extensive use of modern technology.
A recent survey in the city commissioned by Samsung, showed that a majority of residents of Bengaluru (81%) said they have had at least one ‘game changer’ idea, which could transform India’s work or leisure life, but one out of three does not know of a place in the city where they can network with like-minded people and mentors, and nurture their ideas.
So, the renovated, Samsung Opera House will bring together technology, lifestyle and innovation to offer people unique experiences. In a first of its kind in the country, Samsung Opera House will showcase differentiated product experiences, built around Samsung’s philosophy. These experiences revolve around transformative technologies such as Virtual Reality (VR), Artificial Intelligence (AI) and Internet of Things (IoT), which Samsung is pioneering globally.
Samsung Opera House will be a must-do destination for the city’s millennials looking for exciting tech-enabled experiences and entertainment. One will be able to enjoy VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements. One can slip into the role of a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride.