For the last couple years Indian apparel industry has been witnessing launch of apparel brands by film stars and sports persons such as Shahid Kapoor, Salman Khan, Sonam Kapoor and her sister Rhea Kapoor, Anushka Sharma, Virat Kohli, Sachin Tendulkar, Yuvraj Singh etc. And now Tiger Shroff roars with his active wear brand Prowl.
Tiger Shroff launched his active clothing and accessories brand called Prowl on September 10, 2018 in alliance with Mojostar. Mojostar is a joint venture between Kwan Entertainment and Dream Theatre. “This brand is a reflection of my identity. I love to be active through the day, which is why I want to wear something that is stylish,” a report said quoting Shroff.
Priced between Rs1,000 and Rs3,000, the products are targeted to Read To Move Generation. About 60 percent of manufacturing will take place in China and the rest in India. Initially, Prowl will bring out active wear clothing and later they will start offering accessories such as footwear, gym bags and fitness accessories. Prowl will be made available online as well as Mojostar’s own e-commerce platform. Prowl’s launch comes at a time when the active wear segment is witnessing increased level of activity with multiple brands launching and expanding their collections in a bid to cash in on and grow the estimated $6-7 billion segment.
According to reports, Mojostar plans to launch two more celebrity brands this year. The second brand will be launched in partnership with Jacqueline Fernandez. Companies such as Arvind Lifestyle Brands, Aditya Birla Fashion and Retail Ltd (ABFRL), Monte Carlo, Indian Terrain and Numero Uno had all ventured into the active wear segment.