3M signs Bemis Associates Inc. to distribute and convert 3M™ Scotchlite™ Reflective Material for activewear apparel markets
03 June 2021: 3M has entered an agreement with Bemis Associates Inc. to distribute and convert 3M™ Scotchlite™ Reflective Materials. The distribution agreement will leverage each brand’s unique capabilities to serve sportswear and activewear brands globally with innovative and unique reflective solution offerings.
3M™ Scotchlite™ Reflective Material helps enhance the visibility of safety garments in lowlight conditions thanks to the retroreflective properties of thousands of microscopic glass beads incorporated into the material. Bemis transforms rolls of 3M™ Scotchlite™ Reflective Materials into logos and other designs that help designers at apparel and footwear brands bring their visions to life.
Reflective materials are an important part of sportswear and activewear apparel and accessories, adding visibility elements to those used in low-light conditions. Bemis transforms rolls of 3M™ Scotchlite™ Reflective Materials into logos and other designs that combine distinctiveness and style to function, creating effective solutions for customers and helps designers at apparel and footwear brands bring their visions to life.
“The collaboration between 3M and Bemis makes the most of the natural synergy between our companies, providing comprehensive solutions to a broader base of activewear customers,” said Malou Marasigan, Global Business Director and APAC Area Leader, Scotchlite Reflective Materials. “3M™ Scotchlite™ Reflective Materials and Bemis’ adhesive portfolio present a differentiated offering, enabling innovation and creativity in designs while helping to keep consumers visible under low-light conditions.”
“This partnership made perfect sense to us,” said Mike Johansen, President, Bemis Associates. “Combining our engineering and design expertise in the adhesive arena with 3M’s worldwide technical, marketing and lab support in reflective materials allows us to offer customers a solution that is unparalleled.”.
With Bemis joining the 3M™ Scotchlite™ Reflective Material global converter network, 3M broadens its reach to its expanding customer base globally, while expanding the converted goods offering through Bemis’s broad capabilities.