We Aare All Set for the Future and Coming Up with a New Set of Machines: Dhruva Rathore
27 December 2025: Dhruva Rathore, Marketing Head, DR Optical Disc India (P) Ltd. (DRODI) Shares Details on the Transformation that has taken Place at the Company since he came Onboard.
What is your educational background and how has this enabled you make an impact as Nextgen at DRODI ?
I have completed a Bachelor’s in Electronics and Communication Engineering, which gave a strong foundation in circuits, data-driven problem solving, further reinforced through projects on automation and industrial controls. This background helped develop the ability to analyze complex processes, work effectively with crossfunctional teams. At DRODI, this has translated into tangible impact contributing to automation and digital initiatives, and challenging legacy ways of working with structured experiments and implementation plans that improved efficiency and reliability.
What changes have taken place in the company since you joined DRODI ?
After my joining the company, we have diversified into various fields for UV lamps like label, flexo, optical fibre, pharma, ceramics, plywood, caps and closures. Diversified our product line in printing and packaging machines like pharma and cosmetic tube manufacturing lines, Automatic overwrapping machines, flexo machines.
How had your joining DRODI helped to increase the company’s growth ?
I came in with a different perspective. Rather following traditional offset printing, we started focusing on different fields in which UV lamps are used, how screen-printing machines can be used in variety of fields. This increased our sales and gave us a totally new direction to focus on.
Which are the strategies that you have implemented at DRODI and in what way have they helped the company expand further ?
The strategies that I have implemented at DRODI include technology partnerships, distribution partnerships, optimizing for cost-to-serve and supply chain efficiency, collecting and acting on customer feedback and a focus on high margin, differentiated products.
How do you see future of the screen printing and packaging industry going forward ?
India’s screen printing and packaging industries are growing fast and changing rapidly. Think of it like this: more people are shopping online, companies need more packages, and the technology is getting smarter. The screen printing and packaging industries are undeniably entering a transformative era. Growth prospects are substantial, driven by e-commerce expansion, urbanization, rising consumption, and regulatory frameworks that mandate sustainability.“In what manner are you preparing
DRODI to be future ready and poised to take advantage of the printing and packaging industry’s future growth ?
Yes, we are all set for the future. We are coming up with new set of machines for industries like label flexo printing machines, pharma cosmetics tubes manufacturing, automatic overwrapping machine, labelling machines. The future growth of printing and packaging is inclined towards innovation and we are very well ready to provide equipment and consumables to help our customers to innovate their capacity.
What is your vision for DRODI and how are you leveraging technology to cater to a wider target audience ?
DRODI has a bright future ahead. We are leveraging technology to cater a wider target audience by making a strong commercial engine, differentiation through value, not price, choosing attractive segments and investing in efficiency.
NextGen With Future Vision …..
Dhruva Rathore is a marketing professional with experience in the marketing and packaging of FMCG goods. He balances a career in process optimization and actively pursues public speaking. Dhruva Rathore loves to travel and has a keen enthusiasm for innovative customer acquisition.“DRODI has been serving the printing industry with excellence for over 20 years now with various print equipment and spares in the screen printing and UV Industry. Their director Devesh KS Rathore has personal experience in UV and printing technology for over 25 years.“With the next generation having joined the company, it looks poised for great times ahead, with major expansions and market growth.“The company has extended its print equipment and services to various platforms like undertaking complete t-shirt printing projects, UV screen printing, UV exposing machines, UV curing machines, cosmetic pharma tube manufacturing and printing equipment, die cutting machines and window patching machines.“Established in year 2004, DRODI is an ISO 9001:2008 certified manufacturer, exporter, supplier, distributor, wholesaler, retailer and importer of printing machines. Some products such as automatic screen printing machines, PCB screen printing machine and curved screen printing machine for bottles and buckets have proved its worth in the market.
www.dr-odi.in
