SJS Enterprises signs TLA with BOE Varitronix for Optical Bonding and Assembly of Automotive Display Systems
30 December 2025: SJS Enterprises Ltd. one of India’s leading decorative aesthetics companies, announced the execution of a Technology License cum Supply Agreement (TLA) with BOE Varitronix Ltd. (BOEVX), Hong Kong, for the optical bonding and assembly of automotive display systems in India. This milestone is in line with the Company’s strategic expansion plans announced on 16th September 2025.
Sanjay Thapar, Group CEO & Executive Director, SJS Enterprises Ltd. said “We are pleased to announce our strategic partnership with BOE Varitronix, marking an important step in our journey to diversify and expand into the automotive display segment. Collaborating with a global leader in display technology will enable us to deliver cutting-edge products tailored to the growing demand in India’s automotive sector. With this partnership, we are positioning SJS to capture new growth opportunities with optical bonding of automotive display systems and strengthens our product portfolio.”
James Park, CSO, BOE Varitronix Ltd. said, “We are delighted to partner with SJS Enterprises in this strategic collaboration, which reflects our commitment to advancing automotive display technologies in India. By combining BOEVX’s global expertise with SJS’s strong manufacturing capabilities, we aim to deliver to customers in India localized solutions for automotive displays. This partnership underscores our commitment to supporting India’s automotive industry and creating long-term value for customers and stakeholders.”
With this Technology License cum Exclusive Supply Agreement SJS will assemble and optically bond automotive displays for 4 wheelers and supply to customers in India. BOEVX will supply essential components and support the localization of optical bonding, cover glass and backlight units.
The agreement strengthens SJS’s long-term strategy to expand its automotive capabilities and address the growing demand for advanced display systems in India.
BOEVX will transfer licensed technology, know-how and technical expertise, including training and support for manufacturing, assembly, testing, quality control, and supply of automotive display systems for four-wheelers.
This collaboration enhances product capabilities and accelerates localization of key display components. It positions SJS as a comprehensive decorative aesthetics solutions provider in the automotive sector while opening a new growth vertical in digital automotive displays. Looking ahead, the company remains committed to strengthening its leadership in the automotive industry through innovation and strategic partnerships, driving sustainable growth for all stakeholders.
www.sjsindia.com
