H&M India introduces its Lollapalooza India 2026 merchandise collection

17 January 2026: H&M India has released its official merchandise collection for Lollapalooza India 2026, marking the brand’s second consecutive year as a festival sponsor. The limited-edition range reflects the influence of live music culture on contemporary fashion, bringing together bold visual elements, relaxed fits and festival-ready styling designed for comfort and movement.

Launched in Bengaluru on 9 January 2026, the collection captures the dynamic relationship between music, fashion and personal expression. Designed with festival settings in mind, the assortment features vibrant colour combinations, graphic-led designs and silhouettes that support all-day wear – from daytime performances to evening headline acts.

The merchandise line is divided into separate men’s and women’s capsules, each created to balance comfort with expressive styling. Core pieces include graphic T-shirts, along with practical festival accessories such as caps and tote bags, offering versatile options for concertgoers.

Commenting on the launch, Helena Kuylenstierna, Director, H&M India, noted that Lollapalooza India represents a significant cultural platform for engaging with younger audiences, where fashion serves as a medium for confidence and individuality.

The H&M Lollapalooza India 2026 merchandise collection is available across India via HM.com, Myntra.com and select H&M retail stores. Prices for the collection begin at INR 1,299.