Khushboo Dadia, VP – Business Development, Creative Industries, Explains the USPs Defining the Brand and its Preferred Status
05 August 2026: Creative Industries has been going from strength to strength since its inception in 1993; which are the aspects that make it a preferred brand in the screen printing industry and shape its perception in the market ?
Since its inception in 1993, Creative Industries has built its reputation on three core values-quality, innovation and customer trust. We have consistently evolved with changing technologies and market demands while maintaining high standards in every product and service we offer.
Our commitment to delivering reliable screen printing solutions, offering personalized customer support and ensuring timely service has helped us build long-term relationships with our clients. We focus on understanding our customers’ needs and providing solutions that enhance their productivity and business.
What truly sets Creative Industries apart is our dedication to continuous improvement, ethical business practices, and customer satisfaction. These values have established us as a trusted and preferred brand in the screen printing industry and continue to shape our strong market perception.
What are the USPs that distinguish Creative Industries and set it apart ?
The biggest USP of Creative Industries is the service and technical support we provide. Instead of just understanding our customers’ requirements, we also validate them through practical testing. Unlike many ink manufacturers who focus solely on product development, we have our own in-house printing setup at our factory. This allows us to evaluate our inks under actual production conditions, just as a commercial print shop would.
Printability is one of the most critical factors in ink performance, yet it is often overlooked before products are launched. At Creative Industries, every formulation is tested for real-world performance to ensure it meets customer expectations before reaching the market.
Our commitment goes beyond supplying ink. We work closely with our customers to solve their printing challenges, offering testing on the specific types of fabrics and printing processes commonly used in their region. We understand that fabric characteristics and printing methods play a vital role in achieving the desired results. Rather than asking customers to modify their established printing standards, we develop and fine-tune our inks to perform according to their existing processes.
Another key strength of Creative Industries is our unwavering focus on quality and consistency. Once our inks are approved and introduced into a customer’s print house, they can rely on consistent performance from batch to batch without the need for repeated evaluation or adjustments. This consistency minimizes production issues, reduces downtime, and gives our customers complete confidence in every print run.
At Creative Industries, we believe our success lies in delivering not just high-quality inks, but dependable solutions backed by technical expertise, rigorous testing, and customer-focused service.
How does Creative Industries ensure affordability and eco friendliness in its product range ?
At Creative Industries, we believe that affordability and sustainability should go hand in hand. Our focus is on developing high-performance inks that provide excellent value to our customers without compromising on quality or environmental responsibility.
We achieve affordability through efficient manufacturing processes, continuous research and development and optimized formulations that deliver consistent performance while minimizing wastage at the customer’s end.
From an environmental perspective, we are committed to developing products that comply with industry standards and are safer for both users and the environment. We work towards reducing the environmental impact of our formulations by selecting responsible raw materials, minimizing waste during production, and improving process efficiency. Our products are developed to meet globally recognized environmental and safety standards. Our entire product range is OEKO-TEX® ECO PASSPORT certified, ZDHC Level 3 compliant, and GOTS approved, giving our customers confidence that they are using inks that are safer for people, the environment and the textile value chain.
For us, sustainability is not just about creating eco-friendly products-it’s about delivering solutions that are efficient, reliable, cost-effective, and environmentally responsible throughout the printing process.
How does being a DCC group company give Creative Industries an edge or benefits of experience and expertise ?
Being a part of the DCC Group gives Creative Industries a distinct competitive advantage by combining decades of industry experience, technical expertise, and end-to-end printing solutions under one umbrella.
One of our biggest strengths is the synergy within the Group. While Creative Industries specializes in manufacturing high-performance textile printing inks, DCC Group manufactures advanced Screen, Dye Sublimation, and DTF printing systems, along with a complete range of consumables including inks, films, papers, and adhesive powders. This enables us to offer customers a true one-stop printing ecosystem where every component is designed and tested to work seamlessly.
DCC Group is headquartered in Mumbai, India, with an expanding global footprint that includes a dedicated showroom in the USA and a warehouse in Europe. Beyond its strong presence in Indian market, DCC’s international operations create valuable opportunities for Creative Industries to introduce and promote its products across global markets. This wider reach also enables us to stay closely connected with evolving customer expectations and emerging technologies worldwide.
Ultimately, being part of the DCC Group means our customers receive much more than just quality inks. They gain access to a trusted partner capable of delivering complete, integrated and innovative textile printing solutions with the experience, infrastructure, and global reach to support their growth.
How do you see the screen printing industry’s potential in India and internationally going forward ?
The future of the screen printing industry is very promising, both in India and globally. While digital printing continues to grow, screen printing remains the preferred choice for applications that require vibrant colours, superior opacity, durability, special effects, and cost-effective high-volume production. It continues to be the backbone of textile printing for fashion, sportswear, workwear and promotional products.
In India, the industry is poised for strong growth, driven by increasing domestic consumption, a rapidly expanding textile and apparel sector, and government’s continued focus on manufacturing through initiatives such as Make in India. As Indian manufacturers strengthen their presence in global markets, the demand for high-quality, sustainable, and internationally compliant printing solutions will continue to rise.
Globally, there is a growing emphasis on sustainability, product safety and process efficiency. Customers are looking for inks that not only deliver outstanding print performance but also comply with stringent environmental standards.
We see these changes as opportunities. With our strong focus on research and development, in-house print testing facilities, and globally compliant products-including OEKO-TEX® ECO PASSPORT certification, ZDHC Level 3 compliance and GOTS approval.
We believe the future belongs to companies that combine innovation, technical expertise, sustainability, and customer-centric service. Our objective is not only to supply inks but to partner with our customers in improving their printing performance, enhancing productivity.
www.creativeprintinks.com
