Adelco unveils a new logo with re-branding strategy
08 January 2021: COVID-19 has inspired many organizations to reboot their business strategies such as introducing innovative products, new website, new logo, new content etc. So, UK based Adelco Screen Process Ltd, manufacturer of textile screen printing and drying machines, has unveiled their new logo.
The logo design represents its digital, modern and adaptable approach to all our products. The circular design represents its global footprint across six continents. The blue has been consistent with Adelco from the very beginning and it is important to keep that element of recognition as well as remembering our heritage. The new logo provokes a feeling of movement and inspiration and is designed to work across both digital and traditional channels.
Adelco was set up in 1972, to manufacture screens, art and design for electronic components, circuit boards and cosmetic toiletry containers. The logo reflected this, the squares and the yellow printing marks are all a nod to the screens that Adelco originally produced. The logo has moved with the times in subtle ways over the years, as you can see below, the changes are modest but still in keeping with our original purpose.
“Adelco has evolved and has a very different purpose than when it was originally started. They use the most advanced technology to ensure their products are the leading textile solutions on the market. The company has a large manufacturing facility that has grown substantially in the last few years, as well as a R&D department that has been leading the industry with high tech developments for many years,” says Leigh Smith, CEO of Adelco.
Mark Smith, MD of Adelco, added “We needed a logo that represents us as a company that is at the forefront of engineering and design. It embodies our modern and adaptable approach to both screen and digital print and product and representing our global reach. Our decision to launch our new logo and brand identity better reflects our market leading position, and our technically advanced offerings to the market. The new logo is a fluid symbol of this, in both shape and design. The circular design represents our global footprint.”
This logo is well suited to both digital and traditional platforms.
www.adelco.co.uk
