Ankur Gupta, CEO, Shori Chemicals, Explains How Their Rebranding Signifies Continuity With Progress
14 July 2026: What is the significance of your rebranding such a well-known and reputed company name and updating its logo ?
Shori Chemicals has built its reputation over decades through trust, quality, and strong customer relationships. Our rebranding is not about changing who we are; it is about reflecting who we have become. The updated logo represents our evolution into a modern, forward-looking organisation while retaining the values that have always defined Shori – reliability, technical expertise and customer commitment. It signifies continuity with progress: honouring our legacy while preparing the brand for the next generation of customers and technologies.
Which were the reasons that made you decide to take this step now ?
The printing industry is evolving rapidly, with changing customer expectations, advancements in technology, and increased global competitiveness. We felt this was the right time to present a refreshed identity that better reflects our current capabilities and future aspirations. As we continue to expand our product portfolio and strengthen our presence across markets, the rebranding reinforces our commitment to innovation while preserving the trust associated with the Shori name.
What is the potential you see in the screen printing industry and how did that encourage you to make this investment ?
Screen printing continues to remain highly relevant due to its versatility, durability, and ability to serve specialised applications. Beyond traditional graphics, we see strong opportunities in textiles, industrial printing, packaging, promotional products, labels and emerging functional applications. India’s manufacturing growth and increasing demand for quality printing solutions provide significant potential for the industry. This confidence in the market encouraged us to invest in strengthening our brand, enhancing our offerings, and positioning Shori Chemicals to support customers as their businesses grow.
What are the USPs that set Shori Chemicals apart ? How has the company evolved and grown over the decades since its inception ?
Our biggest strengths are consistency, technical know-how, and customer focus. Over the years, Shori Chemicals has earned the confidence of printers by providing dependable products backed by practical application support. We have continuously evolved by adapting to market needs, expanding our product range, improving quality standards, and building long-term partnerships with customers and suppliers. Despite growth and change, our philosophy has remained the same: to deliver solutions that help our customers achieve reliable and high-quality printing results.
Shori Chemicals has a vast customer base across India. How does this give Shori Chemicals an edge and how do you manage such a huge market ?
Our extensive customer base gives us a deep understanding of diverse printing segments and regional market requirements. This experience enables us to anticipate industry trends and respond effectively to customer needs. We manage this broad market through a strong distribution network, close engagement with customers, responsive technical support, and a dedicated team committed to service excellence. Being present across India allows us to remain accessible while maintaining the personalised approach.
How would you sum up the way ahead for Shori Chemicals with the renewed identity ?
As we move forward with our renewed identity, our mission remains unchanged – to be a trusted partner to the printing industry by delivering quality products, technical expertise, and dependable service. The new Shori reflects our confidence in the future and our continued commitment to helping our customers succeed.
Ankur Gupta: A Multi-Faceted Personality ….
Ankur Gupta, CEO Of Shori Chemicals, is well-known as a blogger, writing on relevant subjects and technology issues. Among the topics covered by him are Game changer DTF, Care of DTF Printer, DTF vs Vinyl Transfers, Chat GPT- AI Changing the World, 5 Stages in Garment Screen Printing you should have, among others.
He has several books to his credit including ‘21 Techniques You Might Have Missed About Textile Screen Printing,’ ‘Screen Printing Techniques in Garment Industry’ and ‘Critical Deciding Factors While Buying Screen Printing Ink That Can Save You Crore.’
Explaining the rationale behind his passion for writing, he shares, “I regularly write on industry related topics in my blog, covering technology, product innovation, management tips, production ideas, etc. I want to share my knowledge with fellow printers. Today, the internet is helping the world to grow with knowledge and information, so it is an ideal, online platform that people can access from anywhere at any time. While meeting printers, distributors and manufacturers regularly, during my discussions with them, I come to know about many interesting topics and want that my fellow industry colleagues should also know about them.”
“Finding time for writing amidst business responsibilities is undoubtedly challenging. However, I’ve always believed in prioritising and setting time aside for my passion. Writing is therapeutic for me; it’s a way to reflect on my experiences and contribute back to the industry that has given me so much.”
“I believe that knowledge sharing is crucial for the growth of any industry. Having been a part of the screen printing field for over 28 years, I’ve seen many common challenges and misconceptions that newcomers face. This book was a way to address those challenges, provide practical solutions, and share industry insights. My journey as a writer and a textile inks distributor is intertwined. Writing allows me to share my experiences, while my work in the field keeps me updated with the latest trends, challenges and innovations.”
https://www.shorichemicals.com
