Trade show held at the Expo Center Norte brought together 36,800 thousand professionals who have conferred the latest solutions and technologies of printing and visual communication, besides technical content qualified for the segments. For the next year, the event is called FuturePrint
The 28th Serigrafia SIGN FutureTEXTIL has further consolidated as the largest and most complete event for the digital printing and visual communication industries. During four days, the Expo Center Norte pavilion gathered 36.8 million visitors and 600 brands presenting solutions for screen printing, sublimation, signage, textile digital printing, large format, gifts and customization industries. In addition to showing products and services, the event provided more than 100 hours of technical content distributed in lectures, workshops, consultations and guided tours that contributed to the professionalization of the attendees.
The big news of this edition was the launch of the new brand, since, from next year on, the event is called FuturePrint. For Liliane Bortoluci, director of the trade show, the repositioning of the brand expands the value proposition for a better delivery to its exhibitors and visitors, as well as identifying and creating new opportunities and features with even more content. “Our trade show is very connected with the sectors we represent and also with the attendees. We identified that we needed to change to evolve, so we adopted the name FuturePrint and, in this way, we started with a unique language that adds different markets,” he says.
The trade show also provided visitors with free access to activities for professional training and updating. For the textile industry, Serigrafia em Ação (Screen Printing in Action) and the Digital Textile Printing Circuit presented, in guided tours format, new printing techniques, other market niches and the main trends in paints and substrates. The Serigrafia SIGN FutureTEXTIL Forum offered a lot of free content for visitors with a program divided into four distinct themes, which covered sublimation, digital textile printing, visual communication and business management.
The partnership with the entities also mobilized the attendees. The Sala de Crédito (Credit Room) brought together FIESP, ABIGRAF, and SINDIGRAF and offered special financing programs for the purchase of equipment, purchase of raw materials, construction or renovation of production facilities, among other investments. In the same space, the entities, together with SEBRAE, organized the Thematic Lectures Cycle, which dealt with important subjects such as management, marketing, human resources, finance, sales, printing, innovation and 4.0 Industry. On the other hand, SEBRAE Móvel served more than 70 interested parties daily conducting business checkup.
Visitors were also able to check out DecorExpress that showed the endless possibilities that visual communication offers for the design of environments through the design of a 50’s themed hamburger shop. The feature has been sponsored by Aplike, HP, Endutex, and Roland, and has shown interior customization alternatives that innovate and customize environments in an agile way. Endutex, one of the sponsors, was surprised by this edition in relation to the others, mainly to receive many visitors in its booth with the interest of closing deals. “Usually our participation is more for presenting material for new customers, closer contacts, but in this issue, we managed to close deals. I do not consider our participation a cost, but a good investment,” says Filipe Guimarães, commercial director.
The great presence of qualified public deserved the highlight of the exhibitors. For Cristiane Borato, OKI’s marketing supervisor, the visitors were keen to get to know the news and conduct business. “We have received people who already have some business in the industry and want to expand, meet new products and suppliers, but also those who already know about the segment and want to invest in a business of their own. We will certainly be present in the 2019 edition, the visibility and networking that the trade show provides us with is essential,” he says.
Another exhibitor who celebrates the presence of decision makers among visitors is Imprimax, which has brought to Serigrafia SIGN FutureTEXTIL a more interactive booth with enveloping and decoration products. “Participation in all editions of the trade show is indispensable, this is the biggest showcase in the market, we present the new trends and find new customers. We noticed that the public is increasingly diversified, the decoration and visual communication industries have grown a lot in the market, and so, consequently inside the trade show, so we have created the Decor Championship, which was so successful that its second stage is already confirmed for Future Print in 2019,” explains Igor Paiva, marketing manager at Imprimax.
This edition of Serigrafia SIGN FutureTEXTIL also featured a round-up business that enhanced the contact and networking between exhibitors and buyers in the print and visual communication industries. In two hours, 204 meetings were held that involved approximately R$ 8 million, with the presence of 34 companies interested in acquiring solutions, machines, and equipment from 10 exhibitors at the trade show. The main purpose of the initiative was to generate immediate business that continues throughout the year.
Representatives of Silmaq celebrated their participation in the event, considered as surprising. “On the first day, we sold our first machine after 15 minutes of opening the event. We thought it was a record, but on the second day we sold a machine with only four minutes of the event,” says Anderson Lourenço, marketing manager of the company.
The 2019 edition of FuturePrint is confirmed and occurs from July 10 to 13, at Expo Center Norte, in São Paulo.