Archroma Launches New Website to Boost Sustainability
24 June 2025: Archroma, a global leader in sustainable specialty chemicals, has launched its fully revamped website: www.archroma.com. This new platform aims to elevate the customer experience and help drive more sustainable decisions throughout the textiles, packaging and paper value chains.
Rooted in Archroma’s mission of sustainability, the redesigned site is intended to assist manufacturers and brands in making informed, science-based choices that help reduce environmental impact. Through this launch, Archroma strengthens its role as a driver of innovation, transparency, and accessible digital tools.
“The new website comes at a pivotal time for our industries, where increasing demand for lower-impact solutions – along with more stringent regulations and standards – is making sustainability a business imperative for everyone,” said Dhirendra Gautam, VP Global Marketing and Strategy, Archroma Textile Effects. “More than a visual refresh, our upgraded website reflects our commitment to helping customers navigate fast-changing, competitive markets with smart, sustainable, accessible solutions.”
The Textile Effects section of the site allows users to explore solutions by end-use market or innovation theme. A new tool, SUPER SYSTEMS+, introduces interactivity to the product portfolio – including preparation, dyeing, denim, printing, and finishing. This tool guides users in selecting low-impact systems tailored to specific market needs, fabric types, shades, sustainability goals, and compliance needs.
The new Packaging Technologies section showcases innovations across packaging applications. It emphasizes Archroma’s efforts in enabling circular packaging through sustainable chemistry solutions across the entire value chain. Visitors can also explore recent innovations and thought leadership through a dedicated section.
“As experts in specialty chemicals, Archroma delivers color, protection and purpose to everyday materials. Our new website brings to life our broad portfolio in Packaging Technologies which enables the shift to more sustainable solutions from pulp and paper to packaging, as well as tissue & toweling, and building & construction,”
said Lisa Clark, VP, Marketing and Sustainability, Archroma Packaging Technologies.
Key new features of the website include:
– Industry-specific solutions for textiles and packaging
– Enhanced navigation and advanced search functions
– A dynamic newsroom with technology updates, insights, and event coverage
– Streamlined contact tools for quick access to expert support
www.archroma.com
