Brother Joyfactory Tokyo’s NextGen Facility Debuts on June 30th
09 June 2026: Brother Sales, Ltd. the domestic sales subsidiary of Brother Industries, Ltd. has announced that the opening date for the interactive entertainment facility “BROTHER JOYFACTORY TOKYO,” which will be established inside the Brother Tokyo Showroom, has been set for Tuesday, June 30, 2026.
Brother Joyfactory Tokyo is an interactive entertainment facility themed around “Stories × Creation.” Through activities inspired by Japanese culture, such as samurai, karaoke and calligraphy, guests can not only enjoy feeling like the main character, but also capture memorable scenes from their experiences and take them home as original goods, including T-shirts, badges, record jackets, hanging scrolls, embroidered items and more.
Besides operating as an interactive entertainment facility for the general public, the facility will also function as a showcase to explore new approaches to experiential value creation and business development through partnerships with tourist attractions, IP (intellectual property) holders, event organizers and more.
Brother, through its group vision “At your side 2030,” is committed to enabling the productivity and creativity of people around the world by always being “At your side.” By transforming our manufacturing technologies into enjoyable experiences and expanding the joy of these experiences into new forms of communication, we aim to further develop this initiative as a new value originating from Japan through co-creation with partner companies and organizations.
Two Main Features of Brother Joyfactory Tokyo ….
Feature 1: An experiential facility where guests can feel like the main character and create lasting memories
Guests can immerse themselves in activities such as samurai, karaoke, calligraphy, and sewing, enjoying each one as if they were the main character of the experience. Scenes from each activity are captured as images and audio recordings, and, together with design templates inspired by Japanese culture, can be made into personalized souvenirs, like badges, mugs, T-shirts, tote bags, and record-style items, using Brother’s printers and sewing machines.
Samurai Legend
Dressed in samurai attire, guests can experience “samurai action” that is synchronized with visual effects. Their performance is enhanced by AI processing, transforming the action scenes into even more striking and powerful visuals, which are then printed on original T-shirts on the spot. Additionally, highlights from the experience are compiled into a short video and sent to guests immediately, allowing them to share their “starring moment” from their travels with friends and followers around the world.
Feature 2: A Showcase for Verifying New Experiential Value and Business Potential
In recent years, not only is it important for tourist attractions, IP holders, and theme parks to provide guests with appealing experiences, but also to create lasting memories and build ongoing relationships with them.
Through future operations, this facility will examine which experiences guests find valuable, as well as the business potential, including operational frameworks, of the content offered by Brother Joyfactory Tokyo. Furthermore, by collaborating with IP holders, tourist attractions, theme parks and event organizers, we aim to expand the possibilities for co-creation in various forms, such as joint planning, content development, and implementation in facilities and events.
Brother’s Technology and Collaboration with External Partners
At BBrother Joyfactory Tokyo, Brother’s accumulated hardware technologies are combined with the expertise of creators and technical partners from various fields. By integrating Brother’s technologies with the knowledge of external partners, we have created a unified system that brings together enjoyable activities, a seamless experience throughout the facility, and a mechanism that allows memories to be turned into tangible forms on the spot.
https://global.brother/en/news/2026/joyfactory-tokyo-02
