Cadbury launches ‘Chocolate Gift Cards’ in UK
27 June 2021: Mondelez International has launched two Cadbury Chocolate Gift Cards. Available in two varieties and four designs, each pack contains a gift card with 20 Cadbury chocolate pralines, including Hazelnut Crème Hearts and White Chocolate Truffle Flowers.
The range is designed for 18-35 years old, offering millennials an entry level token gift in a format they’re familiar with from outside the confectionery category, the supplier has said.
The gift cards has space for shoppers to write a personal message and contain either Hazelnut Creme Hearts or White Chocolate Truffle Flowers, retailing at £3, available in four different designs.
Nancy Moore, Brand Manager for Cadbury Gifting at Mondelez International, said “We know that shoppers on a gifting mission are valuable to retailers; on average these consumers buy at least two gifts from across categories such as chocolate, alcohol and flowers. The new Cadbury Chocolate Gift Cards range offers retailers an easy way to help grow incremental sales from these shoppers by offering something new and fun from a brand their shoppers know and trust.”