Canon India launches ‘Canon Image Square 4.0’ store in Mumbai
08 October 2021: Canon India today announced the launch of its first innovative and futuristic format, Canon Image Square (CIS) 4.0 in Andheri (West), Mumbai. This experience store will bring together technology, lifestyle, and innovation to offer unique experiences to the consumers. With the launch of CIS 4.0, Canon India has embarked on a paradigm shift in its retail strategy, persuading professional & semi-professional photographers to experience the brand’s end-to-end photography solutions. The stores will also have service collection and CPS registration desks to cater to consumer demands.
The new CIS Version 4.0 store aims to deliver an immersive experience to the consumers, thereby making it relatable to their existing workflows. Furthermore, it will serve as a one stop solution for all kinds of photography needs, with a more curated approach of exhibiting the full line-up strategy and exclusive technical support for professional & semi-professional photographers. The CIS 4.0 Stores will include four interactive zones specifically designed for customers to have in-depth knowledge and experience genre-specific photography needs.
Commenting on the CIS 4.0 store launch, Manabu Yamazaki, President and CEO, Canon India said, “At Canon, we take great pride in being a complete imaging solution provider, catering to a vast audience across genres. Through our flagship Canon Image Square, it has been our constant endeavor to build customer trust by bringing alive the experience of the latest technology and products to photography and videography enthusiasts. With the introduction of CIS 4.0, we aim to elevate the customer experience by connecting them with experts and get a holistic understanding of the latest product offerings.”
Sharing Canon’s retail plans, Manabu further added, “Having established a strong presence in the country through our CIS network, we have unfurled a new chapter in our retail connect strategy. With an objective to further strengthen our customer outreach, we aim to launch over 50 CIS stores in the next 5 years.”
An interesting addition to these stores that make them a one-stop-shop for all professional photography needs is the introduction of third-party essentials such as memory cards, lights, tripods, bags, gimbles, etc. Providing a comprehensive perspective to imaging, CIS 4.0 stores will showcase Canon’s entire product line up ranging from DSLRs, mirrorless cameras, cinema cameras, EF & RF series Lens, digicam and photo printers.
Additionally, to make the buying experience more seamless, EMI finance options will be available at CIS 4.0 stores. Furthermore, the store is in compliance with the COVID-19 protocols setup by various authorities, in order to provide the customers with a safe and healthy in-store experience by fully vaccinated workforce.