Canon India’s new campaign “India Ka Printer” to promote its flagship PIXMA G Printers
20 July 2020: Committed to strive for excellence in the consumer printing space, Canon India, a leading digital imaging organization, rolled out its new campaign “India Ka Printer” to promote its multifunction inkjet printers across India. Strengthening Canon’s leadership in the printing technology, the campaign aims to make Canon PIXMA G series Printer the ideal choice for every printing need from business proposals, projects, homework, Photographs or recipes. Packed with a wide range of advanced features & functions the printers aim to boost productivity and help users work more efficiently.
Speaking on the campaign, C. Sukumaran, Director (Consumer Systems Products & Imaging Communication Products) said, “At these unprecedented times when everything is happening remotely, technology has become an imperative enabler for work from home and Education from home. At Canon, we have always given wings to the creativity of our consumers and henceforth brought happiness to their day to day lives. For us, the ‘India Ka Printer’ campaign is very special as this is an effort to not just bring alive the compelling features of Canon PIXMA G series but also to take the printing culture to the next level. Equipped to cater to the extensive needs of the consumers, the Wi-Fi-enabled PIXMA G series ink tank printers offer smart printing. We are confident that our outreach campaign would enable us to gain a positive mindshare among both home-user and Small & medium enterprise including the Copy shop segment”.
PIXMA G series Hybrid ink system ensures crisp document printing and stunning photo prints. The front-facing integrated ink tank system makes it convenient to monitor ink levels and refill when required. Paired with the spill-resistant ink bottles, these printers are designed to provide seamless usability at home and office. PIXMA G Series ink tank printers are very cost-effective with prints costing as low as 9 paisa per print & the cost of replacement ink bottle is only Rs. 539 each.
Canon offers a strong line-up of printers under the PIXMA G series with 13 printer variants available across price points.