Canon Launches ‘Image Square 4.0’ in the Pink City
30 April 2022: To elevate the customer experience, Canon India today announced the launch of its innovative and futuristic format, Canon Image Square (CIS) 4.0 in Pink City, Jaipur. This experience store will bring together technology, lifestyle, and innovation to offer unique experiences to the consumers. Canon India has embarked on a paradigm shift in its retail strategy, persuading professional photographers to experience the brand’s end-to-end photography solutions. This is the second version 4.0 store in India, as the first store was launched in Mumbai in October 2021.
The new CIS Version 4.0 store aims to deliver an immersive experience to the consumers, thereby making it relatable to their existing workflows. Furthermore, it will serve as a one-stop solution for all kinds of photography needs, with a more curated approach to exhibiting the full line-up strategy and exclusive technical support for professional photographers. The CIS 4.0 Stores will include four interactive zones specifically designed for customers to have in-depth knowledge and experience genre-specific photography needs.
Commenting on the launch, Manabu Yamazaki, President and CEO of Canon India said “At Canon, we aim to provide our consumers with the best of imaging solutions targeting the diverse needs of imaging enthusiasts. Creating touchpoints for our customers across the country is of the topmost priority for us at Canon. Jaipur is one of the most illustrious tourist attractions in India and has royal scenic views that are truly a photographer’s delight to capture. With the launch of the new Image Square 4.0 store in Pink City, we look forward to the inception of new creative imaging ideas. As we continue nurturing the imaging culture in India, we are confident that the new store will serve as one-stop solution for all kinds of photography and videography needs.”
An interesting addition to these stores that make them a one-stop shop for all professional photography needs is the introduction of third-party essentials such as memory cards, lights, tripods, bags, gimbles, etc. Providing a comprehensive perspective to imaging, CIS 4.0 stores will showcase Canon’s entire product lineup ranging from DSLRs, mirrorless cameras, cinema cameras, EF & RF series Lens, digicam and photo printers.
