‘Canon’s Fluorescent Color Impact Study’ Highlights Supportive Sentiment
12 May 2022: Canon USA Inc., a leader in digital imaging solutions, has unveiled the results of a new survey, ‘Canon’s Fluorescent Color Impact Study,’ which captures the powerful allure of fluorescent colors and validates consumers’ overwhelming support of the return and use of bright, bold colors in a broad range of materials and business settings.
According to the survey, three-out-of-four consumers indicated they are more likely to pay attention to posters and signage that feature fluorescent colors. More than 90% of consumers said they are very likely or somewhat likely to remember posters and signage printed in fluorescent colors.
“There’s no denying those fluorescent colors that dominated in the 1980s and 1990s are resurging,” said Sam Yoshida, Exec. Vice President & GM Canon USA, Inc. “Fluorescent seems to be everywhere now and it’s compelling businesses, designers and artists to reimagine their color palette and consider all the imaginative possibilities that come along with it. With our new line of imagePROGRAF GP Series printers, Canon can help turn these dreams into reality by expanding the world of color.”
Survey findings include:
- Study in Pink: A plurality of consumers (31%) believe fluorescent pink is the most iconic color in art and culture and the most personally engaging of the fluorescent colors.
- Fluorescent Ink: Fluorescent colors pop in digital and print, which explains why (55%) of consumers said they would like to buy a printer that uses fluorescent ink.
Positive Thoughts: When consumers see fluorescent colors most feel happy (64.5%) and excited (47%). - Colorful Industries: Out of all the private sectors, including technology, retail, media, sports and travel/hospitality, the fashion domain was surprisingly usurped by the world of entertainment as the industry consumers most associate with fluorescent colors.
