CES 2021 moves to an All-Digital Experience
04 August 2020: Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to gather tens of thousands of people in CES regular Show that usually takes place at Las Vegas in January every year. So, the Consumer Technology Association (CTA) will host is CES® 2021 as an all-digital experience – January 6-9, 2021 – connecting exhibitors, customers, thought leaders and media from around the world. The new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world. However, CES 2022 will be combining the best elements of a physical and digital show.
Gary Shapiro, president and CEO, CTA, said “Technology helps us all work, learn and connect during the pandemic – and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
CES 2021 will be a new immersive experience, where attendees will have a front-row seat to discover and see the latest technology. This highly personalized experience will bring a global event to the comfort and safety of your home or office.
For over 50 years, CES has been the global stage for innovation. CTA’s goal for CES 2021 is to provide an engaging platform for companies large and small to launch products, build brands and form partnerships while prioritizing health and safety. Members of the tech community thrive by coming together, sharing ideas and introducing products that will shape its future.