Datacolor® showcases solutions for digital textile design at Adobe MAX
04 November 2019, Los Angeles, CA, USA : Datacolor®, a global leader in color management technology, continues to collaborate with Adobe® by showcasing its latest solutions to help streamline digital textile design at Adobe MAX – The Creativity Conference from November 4-6, 2019 in Los Angeles, California.
“For nearly 50 years, Datacolor has pioneered innovative color management solutions, helping countless customers get color right, the first time,” said Diane Geisler, Vice President of Marketing for Datacolor. “Our project with Adobe is just one example of how we’re challenging ourselves to drive innovation even further through novel collaborations and ground-breaking projects. Our team is constantly exploring new industries where our portfolio of color solutions can dramatically improve design and production workflows.”
Datacolor’s collaboration with Adobe pairs the new Adobe Textile Designer plugin for Adobe Photoshop® with Datacolor’s ColorReaderPRO to accurately capture and preview color. The Adobe Textile Designer – currently in beta – streamlines the process for digitally designing textiles by allowing users to build and preview repeating patterns, define separations, work with colorways and keep every element editable in Photoshop until a design is print ready. Datacolor’s ColorReaderPRO, a professional color lookup tool, further shortens the design process by measuring any source of color inspiration in the real world, providing the three closest color standards and transferring the color data directly into Photoshop. Throughout the design process, designers can use the Datacolor SpyderX to calibrate their monitors to ensure accurate color representation on screen.
“When we set out to develop Adobe Textile Designer, our goal was to help streamline the print design process by addressing design challenges associated with repeating artwork,” said Mike Scrutton, director of print technology and strategy for Adobe’s Print & Publishing Business Unit. “The reaction to our latest solution has been overwhelmingly positive, and we are excited to further support designers through our collaboration with ColorReaderPRO to simplify the process of capturing inspiration color.”