Digital India Campaign Offers Opportunities to Print Service Providers
25 May 2022: Government of India has launched the Digital India programme with the vision to transform India into a digitally empowered society and knowledge economy. An integral component of the Digital India Programme, Awareness and Communication (A&C) division performs a crucial role of generating and raising awareness level of Digital India Programme by disseminating information, educating and communicating to citizens about services, initiatives, service delivery channels and projects that are being offered under the Digital India Programme.
As a part of its various activities, A&C oversees Brand building, promotion, publicity and marketing of Digital India Programme, a varied mix of activities are performed and media is leveraged to execute PAN India campaigns. These include: Production of audio visual components & execution of mass media campaigns- TV ads, radio ads, cinema ads, short films, etc; Production and dissemination of print material (design & content)-newspaper ads, brochures, booklets, newsletter, posters, calendar, diary, billboard designs, magazine articles & advertorials etc; Outdoor media (planning & execution)- hoardings, bus queue shelters, unipoles, display boards at Railway Stations, digital display boards at Airports etc. A&C will also carry out Social Media marketing on Digital India’s Facebook, Twitter, Instagram, Linkedin accounts and Youtube channels.
As a part of production of various promotional items – printed materials and products with branding, National e-Governance Division was created by the Ministry of Electronics & Information Technology as an Independent Business Division under the Digital India Corporation (erstwhile Media Lab Asia) has invited Request for Empanelment (RFE) of agencies for Printing documents and Merchandise items for said Digital India Program.
The scope of supply of materials include: Production of collaterals for Digital India (T-Shirts, Caps, Trophy, Mementos, Souvenirs, Pen Drives, Bags (cloth, leather, plastic), lanyard, plastic card, name badges, card holders etc. The agency should be able to print common items e.g. writing pad, folders, brochures, pamphlets, Books, leaflets, reports, name tag, parking label, name badge etc., Backdrop, Hoarding, posters Vinyl/Paper digital print, standee etc).
The agency should have the facility of screen, digital, heat transfer, block, CAD cutting, laser cutting, Debossing/ Embossing, printing etc. The agency should have all type of printing facility (Offset, Digital, Laser, UV, Embossing, Leaf Printing etc), Graphic Designer to create printing material.
www.negd.gov.in/www.digitalindia.gov.in
