Dow, Liby and LOVERE join hands to promote recyclable packaging solution
05 February 2021: Ever since COVID-19 pandemic lockdown started, there has been numerous collaborations among organizations to offer the society innovative solutions. So, Dow, Liby, a leading laundry brand in China, and LOVERE, an internet environmental tech company, have a signed a strategic three-way Memorandum of Understanding (MoU). According to an official communiqué from Dow, the signing of the MoU advances Dow’s new sustainability target to enable 1 million metric tons of plastic to be collected, reused or recycled through its direct actions and partnerships by 2030 and to have 100 percent of its packaging applications to be reusable or recyclable by 2035.
The collaboration focuses on three key actions: keeping plastics out of the environment, increasing collective impact through partnerships and delivering circular economy solutions. The collaboration drives these actions through three main areas of focus: designing for recyclability; collection of waste; and reusing or recycling plastic waste. The collaboration represented by the MoU has the potential to serve as an example of companies closing the loop and helping to drive the healthy and dynamic development of the plastics industry.
“Brand owners like Liby are leading the industry in taking action towards closing the plastics loop but beyond that, it takes all of us – industry peers, associations, governments, non-governmental organizations, retailers and end-consumers – working together to build a circular plastics economy,” said Bambang Candra, Asia Pacific commercial vice president for Packaging and Specialty Plastics, Dow.
Chen Jingye, CEO of LOVERE, adds “LOVERE’s independently-developed and Internet-connected Smart Sorting/Recycling Machines (SSRMs) is a technological innovation aimed to close the loop, from sorting to treatment to recycling. Consumers can sort and recycle their plastic waste at disposal simply through their WeChat account. We plan to make SSRMs accessible by placing them at various strategic points across the country, including residential districts, commercial supermarkets, office buildings and industrial parks, and they will be available at all times.”
The three companies have also committed to implementing content marketing as a tool in getting more end-consumers to understand the value of recyclable packaging and the concept of a circular economy, aimed at reducing plastic waste in China.
