Driving Innovation: 3M™ Print Wrap Film IJ280 Shines at Media Expo Mumbai 2025
22 April 2025: 3M™ Print Wrap Film IJ280 made an impressive impact on the print and signage professionals who were present at Media Expo Mumbai 2025. Ketan Nagesh Das, Senior Application Engineer at 3M India, engaged them at multiple forums during the event; first as a speaker at their conference titled Technical Talks on 10th April from 1:30 pm to 2:15 pm and then at the seminar session on ‘Maximizing Brand Visibility: The Power of Fleet Branding and Vehicle Wrapping in India.’
Subsequently, the Live wrap Masterclass, conducted by him at 12:00 noon, 2:00 pm, 3:00 pm and 4 pm on 10th, 11th and 12th April 2025, all the 3 days exclusively at Media Expo 2025, was attended by more than 1,000+ people.
“I was happy to present the MasterClass as the attendees coming from all over India were more than happy to see and understand the practical difficulties faced, which we discussed in length and also at the same they were able to see and understand using the advantages of 3M Print Warp Films,” Ketan Nagesh Das said.
The 3M™ Print Wrap Film IJ280, known for its superior conformability, repositionability, and durability, demonstrated cold stretch properties when applied live on-site, revealing its ability to adapt seamlessly to complex vehicle surfaces. It has outstanding print quality, is preferred by installers globally and up to 20% faster to install.
Ketan’s session walked attendees through key stages – surface prep, application techniques using heat and squeegees, and tips for long-term maintenance.
Beyond its ease of use, the IJ280 film stands out for its UV resistance, weather durability, and clean removal features, making it ideal for both short-term campaigns and long-term branding. Attendees engaged enthusiastically, eager to adopt this advanced solution into their workflows. The demonstration not only highlighted product performance but also 3M’s commitment to empowering installers with tools that boost efficiency and creativity. With innovations like IJ280, 3M is setting a new standard in vehicle graphics – where performance meets precision.
So now there is a product for virtually every project- including vehicle wrap projects, boats, fleet, wall wraps, exterior signs, stainless steel and recreational and commercial fleet graphic projects. Thanks to the ease and efficiency of installation, graphic manufacturers and 3M graphic installers will enjoy even more time to fully leverage and strengthen one’s artistry.
knageshdas@mmm.com
