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HomeBusinessEXPO 4.0 trade fair combination awakening a longing for attended events

EXPO 4.0 trade fair combination awakening a longing for attended events

13 July 2021: EXPO 4.0 trade fair combination (31 March to 2 April 2022), which comprises: GiveADays, TecStyle Visions and wetec, the preparations are gaining momentum. A large number of exhibitors are intending to register for the leading trade fair platform for visual communication and haptic advertising. They are eagerly looking forward to being able to present their products and services again. They include some new exhibitors who are relying on the trade fair as a proven marketing channel after the long forced break.

GiveADays also wants to bring manufacturers/retailers of promotional products and customers together in the year between the biennial trade fair, thereby providing marketing departments with new ideas. The project is called the GiveADays idea generator and is aimed at industrial customers in southwest Germany.

From then on, everything will come from a single source. The submitted promotional products will be sampled in the box and will be ready for dispatch, including the “package leaflet”, with information on the individual products. Interested marketers and buyers can register via an invitation link on the GiveADays website and will then receive the box delivered free to their office or home office. They will obtain creative input for campaign planning in autumn.

Europe’s leading trade fair for textile decoration and promotion ‘TecStyle Visions’ will cover a broad spectrum in 2022. The exhibitors are finally feeling the urge again to hold live consultations and present new developments. “TecStyle Visions has always been a popular home game for us not only on account of its importance as the leading trade fair for textile decoration, but also due its geographical proximity to Ottersweier. Especially after the corona pandemic, we are looking forward enormously to the leading trade fair in the textile industry and will celebrate this accordingly with our largest trade fair presence ever. Our customers are also very excited about the presentation of product innovations and are looking forward, in particular, to personal expert discussions at the event,” said Mario Panter, Managing Director of Print Equipment GmbH & Co. KG.

New programme item for wetec – The “Colour Change Experience” will feature for the first time in the programme of wetec 2022 in Stuttgart. This wrap event will comprise several competition rounds along with informative film and slide demonstrations. The organisers are MR Clipart and Messe Stuttgart. The Colour Change Experience will offer pure excitement on all three days of the trade fair. 16 participants will compete against one another in different disciplines over five rounds. The top three will receive cash awards to the value of €1,500, €1,000 and €500. Every day, new products and techniques relating to wrapping will be presented in five compact live demonstrations which will range from colour change, window tinting and stone chip protection through to digital printing and film wrapping of furniture.

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