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HomeBusinessFairtrade launches Virtual for all Middle East Africa 2021- Focus on agrofood & plastprintpack sector

Fairtrade launches Virtual for all Middle East Africa 2021- Focus on agrofood & plastprintpack sector

10 February 2021: After the great success of Virtual agrofood and plastprintpack Africa in November 2020, fairtrade Messe is launching another digital format with the Virtual for all Middle East Africa from May 31 to June 2 2021. The organisers’ aim with this event is to contribute to deepening global relations with the Middle East and Africa in the agrofood and plastprintpack sector.

Review of November’s Virtual expo for all Africa had 2,353 registered participants from 87 countries. 64 exhibitors from 17 countries received 8,783 visits to their virtual stands. 3,540 visitors attended 67 panel discussions, presentations and product demos with a total of 98 speakers. These facts, together with high satisfaction scores on both the exhibitor and visitor side, have made Virtual for all Africa the most important agrofood and plastprintpack online event with an Africa focus.

Martin März, fairtrade founder and managing partner, said, “30 years of experience in organising international trade fairs in the Middle East and 25 years in Africa enable us to establish the new Virtual for all Middle East Africa on a solid footing. At the same time, we are going down innovative digital paths so that our exhibitors and attendees can communicate and do business in the best possible way.”

Paul März, MD, fairtrade, said, “Virtual for all MEA 2021 will benefit from two innovations Firstly, in addition to our proven partners in the Maghreb and in West and East Africa, we are setting further regional focuses. In Africa with Egypt and South Africa and in the Middle East with Saudi Arabia, UAE, Iran, Iraq, Jordan, Oman, Qatar, Kuwait and Bahrain. And secondly will we complement the award-winning event platform we already used for Virtual for all Africa 2020 by a mobile app that will bring notifications regarding appointments between exhibitors and attendees directly to the smartphones, helping to ensure that agreed B2B appointments actually happen.”

In addition to the B2B meetings, Virtual for all Middle East Africa 2021 will offer a large-scale conference programme extending over the entire three days addressing relevant and currently highly debated topics.

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