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HomeBusinessHallmark Reinvents Greeting Cards with All-New Sign & Send™ Technology

Hallmark Reinvents Greeting Cards with All-New Sign & Send™ Technology

30 June 2021: Hallmark Cards, Inc. is launching a new innovation that makes it easier than ever to send a physical Hallmark greeting card. Sign & Send™, a new service now available on, allows users to have their handwritten message printed on a real Hallmark card, that they can send straight from their phone and have delivered to a recipient’s mailing address, with Hallmark covering the cost of postage.

“We are thrilled to introduce this new technology that will help people put more care into the world,” says Lindsey Roy, Hallmark’s chief marketing officer. “Today, people use their phones for everything from connecting with friends to shopping. Sign & Send offers the digital ease and convenience people have come to expect, while giving them a way to create genuine and meaningful connections that can only be done with a Hallmark card.”

Sign & Send is an option for thousands of cards available on After a user enters the Sign & Send experience and selects their card, they can add their own handwritten message to the card by writing the message on a sheet of paper, snapping a photo and uploading the photo to the website.

“This is a personalized and seamless way for consumers to shop, choose, purchase and send greeting cards,” says Roy. “This new offering brings together the digital and physical by offering the exact same Hallmark cards that you find in stores at the same price but signed and sent directly from a phone. As a way to celebrate this exciting launch, we are offering customers their first card sent using Sign & Send for free.”

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