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HomeEnvironmentH&M Awarded with Cradle to Cradle Certified Gold for its Newborn Collections

H&M Awarded with Cradle to Cradle Certified Gold for its Newborn Collections

16 May 2022: The Cradle to Cradle Products Innovation Institute has awarded H&M with Cradle to Cradle Certified Gold level for its latest newborn collections. The Cradle to Cradle Certified Product Standard is one of the world’s most trusted science-based frameworks for designing and manufacturing safer and more circular products. The collection will be available online very soon.

The Cradle to Cradle Products Innovation Institute awards certifications on the basis of ascending achievement levels (Bronze, Silver, Gold, Platinum) based upon a product’s performance in each of the five certification categories.

To achieve Cradle to Cradle certification, each product in the newborn collection was assessed across five categories of sustainability performance in accordance with the Cradle to Cradle Certified Product Standard. These include Material Health, Product Circularity, Clean Air and Climate Protection, Water and Soil Stewardship, and Social Fairness. To earn the certification from the Cradle to Cradle Products Innovation Institute, H&M worked closely with supply chain partners to ensure each product in the collection has been created using materials that are free from chemicals harmful to humans and the environment and designed without plastic or metal trims. The items are also manufactured using 100% recycled water and renewable energy. Each piece is also 100% biodegradable, including the printing pigments, ensuring the whole collection can be composted once it has been cherished, passed along and completely worn out after years of use.

In a statement, Sofia Löfstedt, Head of Kidswear Design at H&M, said: “Achieving Cradle to Cradle Certified at the Gold level for this newborn collection helps assure new parents that the items aren’t just comfy and timeless; they are also as sustainable as they are adorable.”

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