HP Expands Distribution Network with TechNova to Accelerate Digital Printing

18 December 2021: In a bid to expand its distribution network in India for digital printing business, HP has announced a strategic association with TechNova Imaging Systems – the largest offset plate manufacturer in India catering to print & packaging industry for over 50 years. Committed to help businesses increase speed, efficiency and cost-effectiveness of digital print solutions, this association aims to advance HP’s market leadership in India’s digital printing business.

HP’s innovative products and TechNova’s market reach and deep customer trust will help drive digital transformation in the imaging & printing space. TechNova is partnering with HP to introduce HP’s highly digitalized and automated Indigo printing presses and solutions in mono carton and label segment.

TechNova is one of the world’s largest suppliers of print solutions with several breakthrough technologies and innovative products that have transformed print processes and created new markets. Founded as an offset plate manufacturer, TechNova in now a recognized name in pre-press, pressroom chemicals and as a manufacturer of laser and inkjet digital print media.

Announcing the association, A. Appadurai, Country Manager – Indigo & Inkjet Business Solutions, HP India said, “We are extremely excited to associate with TechNova for HP’s Indigo range of printing solutions for the folding carton & labels segment. TechNova’s reach, relationship, local infrastructure, workflow knowledge and deep understanding of the Indian printing & packaging industry will help customers make a seamless transition to digital printing”.

C. G. Ramakrishnan, Executive Director and CEO of TechNova said, “TechNova’s mission has been to provide a Total Imaging Ecosystem with best-in-class products to enhance the competitiveness of Indian printers. We are delighted to associate with HP, as this alliance will allow us to offer the full range of cutting-edge solutions to our customers. It is truly a win-win-win partnership for TechNova, HP & Customers”