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HomeBusinessHP Extends First of its Kind Global Partner Program to Indian Retailers

HP Extends First of its Kind Global Partner Program to Indian Retailers

04 June 2021: HP Inc. has announced the extension of HP Amplify™ – a first-of-its kind global channel program to its vast ecosystem of more than 1350 online pure players, omnichannel and brick and mortar retail partners. Launched in the fall of 2020 to commercial partners, the powerful new partner program, built on a single, integrated structure provides the insights, capabilities and collaboration tools needed to drive digital transformation and growth as consumer buying behaviors continue to evolve. HP will begin to transition retail partners to the HP Amplify program beginning August 2, 2021 and continue through the calendar year.

Built on a simplified and easy-to-navigate structure with two distinct retail tracks (Synergy and Power including Power CDR Retail targeted at retail sub-distributors), HP Amplify is designed from the ground up to turn data analytics into insights that spark new strategies, steer innovation and reward partners for performance, collaboration and capabilities while accelerating digital transformation with insights, building a driven data culture and augmenting common knowledge with collaboration tools.

“For the IT industry overall, and the retail channel specifically, it is clear that business as usual is no longer an option. HP Amplify not only makes it easier for retail partners to do business with HP, it provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future,” said Christoph Schell, HP Inc. Chief Commercial Officer. “Together with our partner community we are reinventing how consumers experience our products and services, by investing in our shared capabilities while developing new areas of strength to remain competitive.”

“Spurred by rising demand for work, learn and entertain at home products accelerated by the pandemic, the retail industry has experienced an accelerated pace of change. The modern buyer is looking for streamlined, automated, and personalised experiences. To thrive in this changing environment, HP is not only transforming the purchasing experience but also the way technology is impacting retail by using data and analytics to support our partners in the current era.” said Gurpreeet Brar, Head, Channel Sales & Distribution, HP India Market.

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