hubergroup creates a new brand image – New logo, new website with a fresh look
23 May 2020: To position itself even better for the future, Germany based hubergroup, the printing ink manufacturer has taken a number of measures to enhance its brand positioning. These include relaunch of its website with a personal touch and further development of the logo with global orientation. These are now visible and tangible for the customer. hubergroup is a traditional family business.
With over 255 years of company history, it is rich in experience and know-how. The corporate logo is the central element of a brand. It is unique, unmistakable and represents the heart of a company. As hubergroup, with over 30 locations worldwide, continues to grow in an integrated manner across its global footprint, this is also reflected in the new logo. The group functions as a unit, which is now also visually represented in the new logo.
It has a new online presence. The new website is based on a revised corporate design, which is significantly streamlined in its look and thus gives the website a fresher and more modern look.
The dominant colour is reflex blue. As hubergroup is the last big manufacturer of the pigment alkaline blue, the printing ink specialist has given it more weight in the course of the redesigns.
Customers will benefit from the new website, as the newly designed product finder will help them find solutions even more quickly and clearly.
One of the facts that customers appreciate about hubergroup is the intensive, personal contact they have with the company. As a result, the website now features individual contact persons for each country, so that customers worldwide can contact the appropriate competent local advisors directly with their specific requirements.
With the new website, the printing ink manufacturer presents itself in a much more approachable way. The visual language has become more personal and emotional, with hubergroup relying exclusively on its own employee portraits in the design, thus emphasizing authenticity.
To reflect the global nature of a world market leader, the content is available in a large number of national languages of the hubergroup locations and has been optimised for mobile use in line with today’s standards.
In India hubergroup operates under the name huberIndia (formerly Micro Inks) with plants at Vapi, Gujarat. Micro Inks became a member of the Germany based hubergroup in 2005. Being perhaps the oldest ink company in the world, hubergroup has a reputation for high quality printing inks.