Hyundai launches Re:Style 2020 fashion collection upcycling discarded materials
12 October 2020: Hyundai Motor Company launched Re:Style 2020, a creative approach to sustainable fashion in collaboration with leading artists in ecofriendly design. The project involves upcycling of discarded materials from the automotive manufacturing and scrapping process into marketable products. The collection are being digitally launched to ensure the safety of people amid the global pandemic. The pieces are revealed on Hyundai’s social media channels, as well as those of Selfridges and the participating brands from October 8.
The event will kick-start sales on October 13 exclusively at London’s Selfridges pop-up store and the Selfridges online store. The event will be also aligned with Project Earth, a symbolically sustainable campaign operated by Selfridges, a UK-based chain of high-end department stores and an online retailer. The sales will raise funds for the British Fashion Council’s Institute of Positive Fashion.
According to an official statement, the Re:Style 2020 capsule fashion collection has been created in partnership with renowned trendy fashion brands Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn and Rosie Assoulin. Each one is joining in Hyundai’s goal to collaborate across industries to drive innovation in sustainable design and lifestyle.
Upcycled products will involve variety of products such as jewelry, jumpsuits, working vests, bags and various other clothing made with discarded materials from the automobile production and scrapping process.