Indian Sustainable Fashion Advocate Aishwarya Sharma to its Voices of a RE:GENERATION initiative of PUMA

04 October 2023: Aishwarya joins PUMA’s roster of next-gen thinkers as part of its year-long project to advance its sustainability efforts by collaborating with young environmentalists. Based in Delhi, Aishwarya is passionate about driving change towards a more sustainable fashion industry and has made a name for herself for her beliefs around women’s rights, fashion, social media and climate change at events such as COP27.

Launched in April this year, PUMA’s initiative empowers a cohort of Young Voices to help the brand identify key areas for improvement by giving them a voice alongside leading stakeholders. To date, PUMA’s Young Voices have met with key players at PUMA to discuss the brand’s progress and challenges surrounding its FOREVER.BETTER Sustainability Strategy – and produced PUMA RE:GEN Reports; a podcast series to engage younger generations around sustainability and PUMA’s 10FOR25 target areas. Podcast was created in response to consumer feedback, gathered at PUMA’s Conference of People event in 2022, which revealed that current sustainability communications were not engaging the next generation.

The latest development of this project will see Aishwarya meet and collaborate with PUMA’s current Young Voices, including:

– US-based upcycler Andrew Burgess
– Germany-based sustainable and healthy living vlogger Luke Jaque-Rodney
– France-based visual artist and creative consultant Jade Roche
– Alice Aedy is no longer participating in the initiative, a decision reached through mutual understanding

Aishwarya Sharma joined PUMA’s Voices of a RE:GENERATION initiative in September and will explore the opportunities and challenges faced by the brand in the area of sustainability, whilst making recommendations for actionable change. She will also work with PUMA to improve the way it communicates sustainability to its India-based audience.