Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world report

20 August 2020: As Unlock 4.0 gets underway across India and consumers start getting out of their homes, how will the consumer purchase pattern and behaviour change in the short and long run as a consequence, and how organizations will be required to change the way they market their brands will become critical to their growth.

So, a research report titled, “Inside the Indian Consumer’s mind – How will purchase behaviour shape-up in a post-COVID world,” has been released by Hansa Cequity, a leading Indian Customer Data Analytics and MarTech firm. The report summarises that compared to pre-COVID-19 period, now onwards Indian consumers’ focus on Health, Grocery and Household items and security will increase the most.

The report attempts to understand the underlying purchase behaviour and intentions of Indian consumers on what are the key needs that are top-of-their mind and how do they see themselves allocating their share of wallet against these needs. It also tries to uncover how will they spend across twelve different need categories like Health, Transportation, Financial Investments, Fashion, Lifestyle, Entertainment, Housing and the like.

As per the study, 64% consumers are open to transact with new brands, providing opportunities for brands to gain share from competition, if they are proactive and focus on the convenience needs of Indian consumers. And, 66% hope that their lives will return to normalcy within 6 months once the COVID crisis is over, while only 37% expect it in a month.