KNOT Raises $5M Round Led by 12 Flags, to Scale 60-Minute Fashion Delivery Across India
12 December 2025: KNOT, one of Mumbai’s fastest-growing 60-minute fashion delivery platform, has raised $5 million in a fresh funding round, led by 12 Flags with continued participation from existing investors Kae Capital and Boundless Ventures.
This new funding comes just three months as KNOT announced its earlier round in August 2025, underscoring strong investor conviction in the company’s rapid execution, rising consumer adoption, and the scalability of its ambition to define the instant fashion-commerce category in India.
Founded in 2025 by IIT Bombay graduates Archit Nanda and Rachit Bansal, KNOT is reimagining how India discovers and shops fashion, combining hyperlocal distribution, creator-led discovery, and doorstep trials to deliver a frictionless, on-demand experience for Gen Z and millennial shoppers.
“For us, the real opportunity lies at the intersection of culture and commerce,” said Archit Nanda, Founder and CEO of KNOT. “Fashion today is shaped by creators, micro-trends, and real people, not catalog pages. KNOT brings that cultural energy to your doorstep within 60 minutes. With most of our previous round still untouched, this new capital adds fuel to scale our network and expand the KNOT experience to more users across geographies”
“The speed of cultural change is outpacing the speed of retail, giving rise to the need for ultra-fast, mood-based fashion. KNOT is tapping into this behaviour trend – young shoppers want style that matches the moment,” – said Rakesh Kapoor, Founder and CIO of 12 Flags. “The scale of the opportunity is exciting – millions of occasions each day where people want to look and feel their best. We’re proud to partner with Archit and Rachit – a team building not just a business, but a new way India chooses its fashion – fast, fearless and full of self-expression.”
KNOT has already reached 350+ daily orders – a 3X surge in just 3 months. With this new capital, KNOT will expand its 60-minute delivery network in Mumbai and other geographies, strengthening micro-warehousing, routing efficiency, and last-mile operations to support higher order volumes. The company is also expanding its brand portfolio and is onboarding leading premium labels including Jack & Jones, Vero Moda, Louis Philippe, Van Heusen and Allen Solly.
The company’s standout features include …..
– AI Try-On: A virtual try-on feature helps users preview styles digitally before ordering, reducing decision fatigue and return rates
– 60-Minute Delivery: Customers can receive their fashion orders in an hour, ideal for last-minute plans, impulsive buys, or simply the need to shop for daily wear in the comfort of your home.
– Try ‘n Buy: Customers can try on their order in their private space and instantly return what doesn’t work – offering convenience and flexibility previously unheard of in online fashion.
– KNOT’s momentum reflects a broader shift in India’s fashion landscape: shoppers now expect speed, curation, trust, and personalization, not long delivery windows and uncertain fits. For a generation that values immediacy, KNOT is building the operating system of instant fashion.
www.knotnow.co
