Kornit customer demonstrates why on-demand e-commerce is the way forward
03 March 2021: Spain-based Rafa’s Textiles has acquired a third Kornit Avalanche HD6 system for single-step, on-demand direct-to-garment (DTG) digital production. This continued investment was result of increased e-commerce engagement in the past year.
Rafa’s Textiles personalizes t-shirts and all kinds of clothing with screen printing, direct digital printing, silkscreen transfer, sublimation and embroidery. It serves European-based B2B clients who sell via web stores, both integrated with Amazon and independently. On a typical day, they will handle 200-300 print-on-demand orders, though those numbers spike with key holidays; this past Christmas, for example, saw a peak of 1,300 orders in a single day. Regardless of volume, with digital production capabilities in house, these orders are printed individually within 24 hours and shipped directly to all customers.
Sergio Alfaro Lloret, Technician at Rafa’s Textiles, attributes his business’s success despite recent market disruptions to their focus on e-commerce, which aligns with buyers’ increased preference for web-based purchasing. “This new system saves was enormous time as we put the shirt on and the pre-treatment was done inside the same machine.”
Chris Govier, KDEU Managing Director, said that the pandemic economy has accelerated digital transformation. “Print shops like Rafa’s Textiles, which implemented agile, versatile, eco-friendly digital production technologies, were ahead of the curve and are thriving as a result.”
He concludes “Kornit delivers the technologies that empower producers to demonstrate why on-demand e-commerce is the way forward.”
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