KVIC unveils e-commerce portal for khadi, village industry products with more than 50,000 products

26 Jaunary 2021: The portal is the first-of-its-kind government online shopping platform to boost rural economy and become self-sustainable, said Vinai Kumar Saxena, KVIC chairman. “There has been a steady rise in demands for khadi and village industries products over the past few years, with 2018-19 alone witnessing the surge of 25%” he said.

The portal is a step towards building an ecosystem that enables MSMEs to help achieve the Prime Minister’s goal of “Aatmanirbhar Bharat”. The move is mainly intended to make natural Khadi India products easily accessible to the new-generation consumers, Saxena added.

The products range from apparel, grocery, cosmetics, home décor, health and wellness products, essentials and gifts. The uthentic khadi trade mark products will be available only through this portal, KVIC said.