MagnaColours® Launches ITOGUARD AQUASHIELD+

11 April 2022: Responding to the continued drive to eliminate PFCs or perfluorinated chemicals (commonly found in water-repellent treatments) from the garment and textile supply chain, the latest innovation in the MagnaColours ITO range has been specially developed to provide an enhanced mix of high performance and environmental sensitivity.

AQUASHIELD+ offers superior water-repellency performance over conventional paraffin wax or acrylate-based products and can be applied to cellulosic, synthetic and blended fabric compositions.

The product offers high levels of water-repellency performance when applied to textiles – even at low concentrations, allowing for reduced manufacturing associated costs. Unlike existing PFC-free water-repellent treatments, a key feature of AQUASHIELD+ is its durability to dry cleaning treatment, significantly widening fabric end-use opportunities for manufacturers and retailers alike.

AQUASHIELD+ has been put through its paces in the MagnaLab to ensure if fulfils the technical requirements of leading garment retailers around the globe. What’s more, the product is also certified as an approved input for the Global Organic Textile Standard (GOTS), meeting world leading standards for textile processing across a variety of ecological criteria. GOTS approval also ensures AQUASHIELD+ qualifies for ZDHC (Zero Discharge of Hazardous Chemicals) Level 1 certification, joining a vast range of Magna products available to textile processors throughout the industry.

Andy Lee, Business Manager for Dyes & Chemicals at MagnaColours said “AQUASHIELD+ is a key addition to our portfolio of functional finishes within the ITO range of textile dyes and chemicals. As the industry drive continues to push towards the elimination of PFCs from the supply chain, this product delivers on both superior performance and ecological safety.”

Based in Barnsley, UK, MagnaColours joined forces with Avient Corporation in July 2021 and continues to develop sustainable products for the textiles industry that solve real problems for manufacturers every day and facilitate the highest quality finished garments and textiles for brands and retailers around the world.

www.magnacolours.com