Marshall Atkinson’s new book is now live and accessible online – Titled ‘2026 Thinking: How Businesses Will Win, Stall, or Fail in 2026,’
05 February 2026: Marshall Atkinson’s new book, ‘2026 Thinking: How Businesses Will Win, Stall, or Fail in 2026,’ is now live and accessible online. It’s built from 88 interviews with business owners, consultants, suppliers, equipment manufacturers and apparel brands, and it represents the most honest, interview-based look at where the decorated apparel industry is heading this year.
This book is all about perspective. It’s a reflection of how people across the industry are actually experiencing business right now. Take some time to read it and see how the themes and tensions resonate with what you’re seeing. This free 2026 industry outlook captures a lot of the real conversations happening across decorated apparel right now. Worth a read. If you work in decorated apparel or promo, this interview-based look at 2026 is time well spent.
This book pulls together honest perspectives from across the industry on where 2026 is headed. Free and worth checking out: https://online.flippingbook.com/view/1026922491/
Marshall Atkinson has been in the decorated apparel industry since 1993. He has been an art director, Vice President of Operations, and Chief Operating Officer. He’s served on industry advisory boards and boards of directors.
Marshall has written hundreds of blog articles, articles for industry magazines, and several best-selling books and has created thousands of hours of video content.
He is the host of the Jerzees YouTube show, “Adventures in Apparel Decorating.” Marshall also has one of the most listened-to podcasts in the industry, “Success Stories with Marshall Atkinson,” that is sponsored by S&S Activewear.
He hosts the popular live show, “Q&A with Alan & Marshall,” with Alan Howe every Friday. This show is focused on live questions and answers.
In 2018, Marshall co-founded Shirt Lab with industry entrepreneur Tom Rauen which is dedicated to elevating the industry with sales, marketing, and operational education.
In 2020, Shirt Lab expanded to offering a mastermind group, Shirt Lab Tribe.
Today, utilizing a coach to maximize your top performance is a popular choice.
Why is that? Simple. Most business leaders are too consumed by grueling hours trying to keep the train on track. Using a coach to inject new ideas and solutions is an economical way to solve problems faster.
One of the advantages of using a coach like Marshall Atkinson is that he is at the forefront of change in the decorated apparel industry.
As a result, Marshall can be an excellent resource for making practical changes to your business. Because he speaks with hundreds of shop owners, supply chain executives, manufacturers, and even outside-the-industry experts.
Here’s a list of the ten most popular shop improvement ideas that Marshall Atkinson can guide you through ….
– Workflow efficiency and effectiveness
– Production scheduling
– Increasing throughput and speed
– Cost optimization and increased profits
– Employee training, development, and motivation
– Shop best practices and process improvements
– Sustainability
– Strategic business planning
– Marketing planning and execution
– Getting to the “next level” in your business journey
https://atkinsontshirt.com
