Mission: “1 Million Masks” to save millions of lives
28 September 2020: Leading Film personalities, Social workers, Political leaders, Industrialists, etc joined the mission to spread awareness about ‘Wearing a Mask’ and donating them to protect all. One of its kind massive Mask donation campaign in India, “Mission: 1 Million Masks” to protect the one who protects us, is helping corona-warriors and giving them a weapon – A Mask. The Mission has already raised over 200,000 Masks and donation is in the process. The initiative is widely spreading awareness on how important it is to ‘Wear a Mask’.
The Mission is receiving support from many VVIPs, viz, Amitabh Kant, CEO NITI Aayog; Vijay Rupani CM of Gujarat; Bhagat Singh Koshyari, Governor of Maharashtra; Smt. Poonam Mahajan, Devendra Fadnavis, Tejasvi Surya, Smt. Arundhati Bhattacharya, Sonu Sood, Neeti Goel, Kartik Aaryan, Ananya Pandey, Janhvi Kapoor, Alaya F., Neha Kakkar, Soha Ali Khan, Prajakta Koli MostlySane, Rohit Saraf, Rajlakshmi V Patil, Shaan Muthani, Warda Khan Nadiadwala, Anupriya Goenka, Ambika Hiranandani, Jashoda Madhavji, Karishma Govil, JD Majethia, Amol Gupte, Viraj Ghelani, Dhvani Bhanushali, Muskan Chanchlanai, Bhoomi Trivedi, Deeksha Joshi, Malhar Thakar, Pratik Gandhi, Bhavya Gandhi, Parthiv Gohil.
Creative Ideas has partnered with India’s largest giving platform Give India and its trusted NGOs including Don Bosco Network – South Asia, Myna Mahila Foundation, Cuddles Foundation, Dharma Bharathi Mission, and JanVikas for the mission to donate 1 million masks to underprivileged sections and COVID 19 frontline workers PAN India.
An online portal creativeideas.giveindia.org allows donors, who wish to help the vulnerable and the ones who cannot afford masks to donate masks. 100% of the Donation is forwarded towards relief efforts.
The founder duo Vivek Ajmera (21 yrs.) and Jinal Ajmera (28 yrs.) said “Studies have shown that if 80% of the population wears a mask it flattens the curve of Coronavirus significantly and is highly effective than any other measures too. Through the initiative, we hope to play our part in making lives safer by enabling safety-gears for everyone and also employ to close to 100 daily wage earners who are currently out of employment and support homogeneous products.”
They have been donating these masks to highly affected areas like Dharavi Slums, Daily wage earners, Single Mothers, Families of Kids suffering from Cancer, the police force working 24×7 to protect citizens, as well as the migrant workers under Ghar Bhejo by Sonu Sood and Neeti Goel.
The creativeideas.giveindia.org provides donors with two options. The first one being, Donation Matching where a donor can donate a certain number of masks, and CreativeIdeas match their donation from their end to double the effect. The second one being, Donate & Get where a donor can purchase a mask for themselves or their loved ones, and CreativeIdeas donates an equivalent number of masks on their behalf to those in need.
This online fundraiser (Mask raiser) initiative aims to ensure the safety and security of Corona-warriors vis-a-vis citizens in their fight against the pandemic. It is also providing exposure to small-medium enterprises with their platform to donate by having their masks on the same. The campaign was launched in June 2020 by Vivek Ajmera and Jinal Ajmera of Creative Ideas, a leading fanbase merchandise start-up.