Myntra’s mega fashion carnival between October 16-22 : Showcasing close to 2 lakh new styles
12 October 2020: Myntra is gearing up for ‘Big Fashion Festival’, the ultimate fashion shopping event for the festive season, scheduled to be held between October 16 and 22. They plan to over 9 lakh styles from the widest collection of 5000+ brands. The platform is expected to cater to over 4 million unique customers with a ~2X increase in traffic over the previous festive season.
Ahead of the event, with Bollywood, Tollywood and other regional celebrities, along with top T20 teams, Myntra is expected to reach 150+ million people across the nation. Myntra is geared to handle the increase in traffic with tech capabilities, scaled to operate at 20,000 orders per minute at peak.
Myntra has scaled its collection by 2 lakh styles and has also launched region-specific ethnic collections from various parts of the country underscoring the role of fashion during festivities. To cater to this change in fashion consumption patterns, there is a higher emphasis on selection across t-shirts, tops, dresses, kurtas, accessories, jewellry, sports footwear, winter wear, beauty and personal care categories. The apparel category on Myntra is slated to contribute ~70% to festive demand on the platform, with other key categories being, kidswear, footwear, home and personal care and accessories. Key brands include: Puma, Nike, Levis, UCB, W, Biba, Roadster, Vero Moda, Only, Tommy Hilfiger, USPA, Max
From warehouses and fulfilment centers, to the customers’ doorsteps, there are numerous protocols on safety, which are strictly being adhered to by employees, delivery personnel, MENSA partners, brand partners, and even customers.
There will be a ‘Grand Opening Hours’ offer for 2 hours on October 16 starting midnight, with the best value deals from top brands such as Puma, Vero Moda, GAP, Roadster, Nike, Levis and more.
Over 45 celebrities and 80+ influencers are being engaged with, to harness the reach of Myntra Studio and social media platforms, to drive customer engagement.