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HomeHighlightsNas & Pantone to create ‘Ultra Black By Nas’ Color inspired by the Rap Legend

Nas & Pantone to create ‘Ultra Black By Nas’ Color inspired by the Rap Legend

09 September 2020: Nasir bin Olu Dara Jones, an American rapper, songwriter, entrepreneur, and investor, known by his stage name Nas, has partnered with Pantone Color Institute to create “Ultra Black By Nas.” “It was only right that we work with Pantone on this project, the color experts. This one’s from the heart, something the world will feel, the whole vibe of 2020,” said Nas.

Ultra Black By Nas, a color inspired by the rap legend himself, is also a play on Nas’ new single, “Ultra Black.” Produced by Hit-boy, “Ultra Black” is an anthemic, uplifting reminder of the unignorable contributions made by the Black community. Nas also released special “Ultra Black by Nas” merch-shop it here. According to an official release from Pantone, a portion of the proceeds will go to charity.

While the color black often connotes feelings of darkness, Nas reimagines the term to represent its richness, complexity, and profound beauty. An electrifying phrase honoring the Black community as the life force of culture, the term extends beyond race, class, or creed. Just as black absorbs all light, Ultra Black represents the unification of all people, spotlighting Black joy and the promising future ahead.

In the words of Laurie Pressman, Vice-President Pantone Color Institute: “In our highly visual world, color is one of the most powerful communication tools we can use to draw immediate attention and get our voices heard. Supporting ‘Ultra Black’ with this new ULTRA BLACK color helps Nas share his message in a visually impactful way, one that will further ensure the global reach of his inspiring and uplifting message.”

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