New HP Latex 2700 Portfolio and HP Professional Print Service Plans to Improve Margins Without Compromising on Sustainability
26 October 2022: HP Inc. has announced new solutions to help Print Service Providers (PSPs) meet high levels of demand, optimise work processes and grow their businesses by delivering innovative applications.
“To reach higher margins, PSPs are always on the hunt for efficiency gains, and technology that allows them to say yes to more jobs with the confidence to deliver exceptional results,” said Daniel Martinez, General Manager, HP Large Format. “Our latest offerings are designed to enable this. The HP Latex 2700 family delivers increased print quality, raw speed and white ink capabilities that will amaze customers. Meanwhile, our new Professional Print Service Plans give PSPs a range of ways to manage fleets and operations – improving workflow and maximising the potential of their business.”
The new 3.2m (126-in) wide HP Latex 2700 printers take production efficiency to the next level, offering vivid colours at up to 89 m2/hr (958 ft²/hr) via symmetrical double printheads, which come equipped with automatic printhead cleaning technology. (Based on internal HP testing, March 2022. Outdoor mode 3-pass, 6-color, 90%. While CMYK and Optimizer are duplicated with symmetrical double printheads, Overcoat, Light Magenta and Light Cyan rely on single printheads) Users can take on high-margin jobs with 30% wider gamut at high speed, preserving media gloss and feel across a range of signage and décor applications – including thin films, vinyl and paper.
Meanwhile, HP Latex 2700W printers offer the whitest white ink (Whitest white based on ISO/DIS 23498 compared to top sellers competitive alternatives using UV technology between $100,000 and $200,000 USD as of February 2022. Test performed on black opaque self-adhesive vinyl with 260% Spot printmode using HP 883 3-liter White Latex Ink Cartridge. Visual opacity = 94.7%) on the market at speeds of up to 54 m2/hr (581 ft²/hr), allowing PSPs to produce high-margin applications on pre-coloured and transparent media. Automatic ink recirculation and white printheads that can be stored in an offline rotating chamber eliminates waste between white jobs.
All devices in the Latex 2700 series run on fourth generation HP Latex ink – bringing UL ECOLOGO® certification[ UL ECOLOGO® Certification to UL 2801 demonstrates that an ink meets a range of multi-attribute, lifecycle-based criteria related to human health and environmental considerations. HP Latex Inks were tested for Hazardous Air Pollutants, as defined in the Clean Air Act, per U.S. Environmental Protection Agency Method 311 (testing conducted in 2013) and none were detected. There is a broad set of media with very different odor profiles. Some of the media can affect the odor performance of the final print], while also meeting UL GREENGUARD GOLD and Toy Safety requirements.
HP Latex is rated as unrestricted room size – full decorated room, 33.4 m2 (360 ft2) in an office environment, 94.6 m2 (1,018 ft2) in a classroom environment] This allows PSPs to embrace jobs in even the most sensitive environments.