Now onwards Diageo’s Black Label will come in eco friendly paper bottle
09 September 2020: The world’s first ever 100% plastic free paper-based spirits bottle to be launched with Johnnie Walker in early 2021. Diageo has launched the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. According to the company, the new bottle will debut with Johnnie Walker in early 2021.
Diageo has launched a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology company. To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of world leading FMCG companies in non-competing categories including Unilever, and PepsiCo, with further partners expected to be announced later in the year. The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex Limited’s design and technology in 2021.
Pulpex Limited’s technology allows it to produce a variety of plastic-free, single mould bottles that can be used across a range of consumer goods. It has developed a ‘first-of-its-kind’ scalable paper-based bottle designed and developed to be 100% plastic free and expected to be fully recyclable. “The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams. The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product,” said Ewan Andrew, Chief Sustainability Officer, Diageo PLC.
Commenting on his organization’s commitment to environment, Richard Slater, Chief R&D Officer, Unilever, said: “We are going to halve our use of virgin plastic at Unilever, reducing our use of plastic packaging by more than 100,000 tonnes in the next five years.”
In the words of Simon Lowden, Chief Sustainability Officer, PepsiCo. “Innovative solutions and partnerships are critical to driving meaningful progress toward a circular economy.”
And Sandy Westwater, Director, Pilot Lite concludes: “By working together, we can use the collective power of the brands to help minimise the environmental footprint of packaging by changing manufacturing and consumer behaviours.”