Pantone Color Institute joins hands with TEALEAVES in support of UN Biodiversity
18 October 2022: Biodiversity is essential to human survival, however, three-quarters of the land on earth has been altered by human actions which are causing the loss of species at an alarming rate. It is observed that if biodiversity loss continues at its current rate, it will undermine progress made in 80% of the UN’s Sustainable Development Goals. Biodiversity is incredibly important, yet it is not well understood.
In view of this, Color of Biodiversity, PANTONE 1775 C, has been released jointly by Pantone Color Institute and TEALEAVES, in support of United Nations Biodiversity (CBD) and World Biodiversity we celebrate the reveal of the official Color of Biodiversity. The initiative is aimed at protecting at least 30 percent of the world’s land and oceans by 2030. The Color of Biodiversity aims to bring awareness to biodiversity loss as the other side of the coin to climate change.
The PANTONE Color of Biodiversity, a bright pink hue, symbolizes the variety of species and ecosystems that underpin the health of the planet and viability of life, and the alarming rate at which we are losing them. PANTONE Color Institute selected a color emblematic of the oldest pigment on earth which was discovered in 1.1-billion-year-old marine sedimentary rocks of the Taoudeni Basin in Mauritania, West Africa, by Dr. Nur Gueneli.
According to Pantone Color Institute, biodiversity is the variety of living species on earth – plants, animals and microorganisms, and the ecosystems they form, which creates an earthly balance that sustains all life. According toUnited Nations Biodiversity’s (CBD) explanation, “Biodiversity is the variety of life on Earth at all its levels, such as genes, species and ecosystems. Worldwide extinction levels are increasing at an alarming rate, resulting in loss of species and ecosystem collapse, The bright pink pigments are the molecular fossils of chlorophyll that were produced by ancient photosynthetic organisms inhabiting an ancient ocean that has long since vanished,” said Dr. Nur Gueneli from the ANU Research School of Earth Sciences.
From Garden of Secrets exploring how to successfully choose biodiverse ingredients, to Color in Sight highlighting color’s ability to change perception and mood; the Color of Biodiversity unites two worlds together to reveal how design can protect nature.
