Prima Printing Adopts Kornit Digital DTG, Workflow Capabilities for On-Demand Production Value, Quality and Consistency

06 July 2021: Kornit Digital has announced that Melbourne, Australia based Prima Printing has purchased Kornit Atlas for sustainable, industrial-scale digital direct-to-garment (DTG) production on demand. Additionally, the business will realize end-to-end process efficiency, visibility and control benefits by implementing the Custom Gateway workflow software solution.

Servicing Australia, New Zealand, Singapore, South Korea and Japan, Prima is part of District Photo and Harrier companies, manufacturing 450+ different products encompassing dye sublimation, wall art, home décor, photobooks, cards, calendars and photographs. The business fulfills global brands’ production needs via their white label service offering, with an aggressive strategy of adopting innovative technologies, automating key operations, and leveraging data to optimise labour, inventory, systems, tasks, and departments, from order to shipment.

This strategy enables Prima to grow its market share by offering global brands unsurpassed value, quality, and consistency all within a three-day SLA – a natural fit for Kornit Digital’s best-in-class, single-step DTG capabilities. Prima intends to use this technology to imprint t-shirts, hoodies, sweatshirts, children’s and infants’ apparel, workwear, aprons, bags and other pieces.

“Whether it’s customer service, product quality, or process transparency, we are hyper-focused on what helps our clients win,” said Amnon Judah, General Manager at Prima Printing. “Many of our clients have approached us looking for a DTG partner with the scale and IT capabilities to support their expansion, and Kornit has demonstrated both the production capability and the practical expertise to be the strategic partner we need to accelerate our success, and for our clients to grow.”

“As brands, producers, and fulfillers across all regions continue to discover, Kornit Digital provides not merely efficient, eco-friendly production on demand, but an end-to-end platform, from point of sale to shipment of finished goods, for making their businesses more cost-effective, more accountable, more resilient, more versatile” said Ilan Elad, KDAP President.

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