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HomeBusinessPrintable transfer paper market is projected to grow at 4% CAGR

Printable transfer paper market is projected to grow at 4% CAGR

16 June 2021: “Printing Transfer Paper Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2021 to 2029” report has been added to’s offering.

Transfer paper is a thin piece of paper coated with wax and pigment. Normally an ink-jet printer, dot matrix printer or other printer is used to print the image on the transfer paper. Transfer paper is used in creating iron on’s. Significant growth in customized textile industry & printing technologies, have driven the market demand for printable transfer paper. Also rise in spending by consumer on customized and fashionable apparels is also expected to support the growth of printing transfer paper market. Despite of high cost, the segment growth is driven by the ability to provide quality design on fabrics.

With continuous improving economic conditions in all major markets and rising income level, consumers are increasingly spending on fashion items and appeals increased significantly. The trend is expected to continue with improving economic conditions and expected to influence the demand for custom printed apparels and other products. This represents a positive outlook for printing equipment and other materials. Transfer printing (based on transfer paper) forms a substantial part of customized apparels and accessories. Thus, evolving fashion trends among youth is expected to continue driving the custom apparels and accessories industry, thereby supporting transfer paper market growth.

Though there has been decline in printing paper sales over the years, it dropped by millions of tons in 2020. Spread of the covid-19 has declined the demand for print advertisements; the decline in corporate profit has resulted in shedding of workers and price increase.

Heat transfer is the process of printing on a transfer paper, using a heat press or home iron to transfer it on to a shirt. It is a similar process as direct-to-garment or screen printing, however, is not expensive. Heat transfer printing is widely used as it creates durable, heat resistant, adhesive and water-resistant designs. Additionally, the colors created in the image are of high resolution with bright and bold colors. heat transfer process has higher application for marketing purposes such as printing the logo, brand name, quotes & names on the clothes, mugs & other objects. This remains as a cost efficient & effective form of printing therefore has wide application in textile industry.Transfer papers used in screen printing applications account for the largest revenue share compared to other applications. Screen printing is cheap compared to other printing techniques due to which it is commonly used for most of the printing applications. However, printing transfer papers used in heat transfer process as expected to witness fastest growth due to rising popularity heat transfer process in custom apparel printing as it offers heat resistance, water resistance, adhesiveness and durability compared to other techniques.

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