Printing Expo Opens Zone 2 plus enhanced UX and new exhibitors in Zone 1

18 March 2021: Printing Expo has announced the opening of Zone 2 of their online exhibition which includes the Xeikon Wall Decoration Showroom and the Trade Association Hub. They have also announced new exhibitors for Zone 1. With over 21,000 visitors to date from over 150 countries, the innovative virtual show is proving to be of great interest to a diversity of printers and suppliers worldwide. The feedback received so far states that Printing Expo’s 3D visual browsing experience is successfully bridging the gap between the physical and the virtual for many in the global printing community.

Director, Wayne Beckett says, “We are listening to the feedback. It is very important to us that we continue to improve the user experience. We believe that anything virtual has to be interactive and most of all needs to be fun to visit as well as useful. With new exhibitors coming on board, we are working on populating the surrounding space and have recently added people avatars – also a show audio sound track to give a real life feel to the visitor experience. As we see the number of visitors increasing daily, there is more and more interest from exhibitors.”

Printing Expo team can design and create bespoke 3D virtual stands to any specification – imagination is the only limitation. However, an advantage for exhibitors is the option to use their own stand designs. Right now this is proving very useful as many companies already had their stands prepared for physical exhibitions that they are no longer participating at. Printing Expo’s designers can render any stand design into a bespoke 3D virtual space. Each stand can be a part of the exhibition giving visitors the opportunity to explore and engage. Additionally, the stands can be utilised by the exhibitor as a digital marketing tool and used in different geographies as an online demo centre to drive sales leads.

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