Printing Inks market size to reach USD 27.8 bn by 2026
The global Printing Inks market is expected to touch USD 27.8 billion by 2026 according to a new study published by Polaris Market Research. Digital inks are expected to be the fastest growing product over the forecast period, fuelled by the advancements in digital technology such as print speed and quality that has opened up new applications segments for digital inks.
However, printing inks market does not have easy flow of growth. In the present scenario, the industry confronts challenges to take full advantage of the new-fangled opportunities rising through the integration of print and digital ink media. More commercialization of printing inks stands at the cross roads of a major structural and transitional changes, the report said.
However, for the conventional ink manufacturers eager to expand their market penetration there has never been a better time to be in printed communications. Most of the traditional printing ink providers have extended their products range to meet the digital and more enhanced product formulations.
According to the report, the middle sixty percent of the companies that are experiencing a stagnant growth with profit margins becoming constantly squeezed and the bottom twenty percent that have been witnessing significant declines in sales margins. Increasing utilization of printing inks globally in almost every application of these products has been the major driving force the printing ink market.